Gerald Richards: Founder and CEO of 3X5X7

Lead all activities of this enterprise in providing specialist sales, marketing, finance and management training and consultancy to Australian and overseas business organisations. This involves identifying opportunities, business development and managing the client through to desired results. Examples include e

Gained over 1,400 corporate clients, including many in the Fortune 500 as well as small to medium enterprises.e

Developed and entered a joint-venture program with NEC to produce a video-based sales training program. This was later used by Telstra in achieving sales growth of 8% per month and Vodac/Vodaphone to develop a sales culture and to generate minimum sales activity of 6 calls per day

“This five-day training was the benchmark for training all of our new salespeople and we exceeded our sales call rate” John Pritchett, Managing Director, Vodac

Commissiond to provide the initial in-house retail sales training program for Telstra Mobile Phones, used to train all 200 sales staff appointed to the organisation's retail sales function

“We gave Gerald a brief to design, develop and deliver a video-based training program and he exceeded our expectations” Robert Lee, Divisional Manager

Developed and implemented a sales training program for Spalding Australia

“Gerald’s programme and method of training added $5 million to our annual sales” Neville Young, Managing Director

Researched, constructed and co-presented this five-days programme with their training manager then trained 360 sea-going personnel in management and supervisory skills for ASP Ship Management

“This programme hit the mark and not only provided skills to the participants but changed attitudes. It was a pleasure to co-present with Gerald” John Morris, HR Manager

Designed and delivered “Finance for Non-finance Managers” programs for a variety of clients’ personnel to develop their broader understanding of finance, budgeting and cash value added.

“Gerald made complex accounting simple and easy to understand andenabled me to communicate effectively with our finance department for more profitable sales” Katrina Conley, Head of Marketing, Erskine Oral Care

Conducted"mystery shopping" then designed, developed and presented a comprehensive customer service program for Carpet Choice to focus personnel on customer needs and excellent service.

“The course, which was easy to follow established a common platform for our customer service. Enjoyed the three days which was challenging, but at the same time, fun” – Leanne Green, Franchisee

Presented a three-day “customised” negotiation training for Bosch Automotive Products

“Good mix between theory and practical – role play. I felt confident to use these skills in the field” - Heng Chua, Participant

Developed and delivered sales training programs for the entire sales teams of organisations such as Pauls and National Foods

“The course provided a chance to freshen up on certain topics and also provide new insights into dealing with customers’ requirements of us” - Dawn Ahkup, Account Manager, Pauls

Consulted to Professional Hair Care, Frankston and trained personnel in customer service.

“Can’t thank you enough for your suggestions and your training. It added nearly $76,000 to our bottom line” – Wage Savage, Owner.

Developed and presented online finance training specific to FMCG and OTC salespeople

“Thank you so much. This was a real eye-opener! Used them in a pharmacy to replace a stock item for greater profitability” - Warren Cheesman, Area Manager, Pfizer

Trained Parmalat salespeople in presentation skills over two days

“Loved the interaction of being put outside my comfort zone. By the end of the 2 days I had so much more confidence to stand up and present to senior management” – Lionel Southgate, Sales Manager

Exported programs and expertise to China to train some 350 people in sales, marketing and management skills and advise on establishing distribution networks and channel marketing.

“Thank you, Gerald for your support in presenting your programs in China. They are always well received. Liked the way you lead by example in the role plays” Christine Yu Wang, Manager China, Monash, China

Sessional lecturer at Mt Eliza Business School in Leadership and Finance

Obtained Certificate IV in Assessment & Workplace Training BSZ 40198 through Melbourne University